Chips Ahoy! on Monday announced the first gluten-free version of the brand’s iconic chocolate chip cookie will hit shelves this month.
The Chips Ahoy! Gluten Free cookie will be a permanent addition to the brand’s lineup after “years” of recipe testing to meet the demand for a gluten-free cookie without compromising the cookie’s classic texture and flavor.
“The Chips Ahoy! innovation team developed more than 40 recipes over 3,000 hours before landing on a superior product that would delight cookie fans and the gluten free community alike,” the brand said in a press release.
“When we set out to create our first Chips Ahoy! Gluten Free cookie, we didn’t want it to be a good gluten free cookie, we wanted it to be a great cookie that’s also gluten free,” Jainette Quinones, Brand Manager Chips Ahoy! Innovation, said in a statement. “I am proud to say that our innovation team has succeeded – the new Chips Ahoy! Gluten Free cookie is an absolutely delicious cookie that everyone can enjoy.”
The new gluten-free offering follows the recent release of the new MMMproved Chips Ahoy! chocolate chip cookie, the first update to the iconic cookie recipe in nearly 10 years.
While the new Chips Ahoy! Gluten Free cookies will be rolling out to stores nationwide in May, actress Ashley Benson was one of the first to get her hands on a package.
“I love sweets so much, and the fact that these Chips Ahoy! cookies are gluten free but still taste the same is so great,” Benson said.
Story via TMX