BurgerFi on Friday announced it will be the first brand to debut the Heinz Remix machine, which allows diners to create custom sauce flavors using a range of Heinz sauce bases and optional flavor enhancers.
The first Heinz Remix machine will make its appearance at BurgerFi’s 4343 North Ocean Boulevard location in Lauderdale-by-the-Sea, Fla.
“As a brand, we know that guests are looking for unique dining experiences, and there is nothing more distinctive than being able to create a sauce flavor profile that is custom to your craving,” Carl Bachmann, CEO of BurgerFi International, said in a statement. “We are excited to be the first restaurant to showcase the Heinz Remix machine at our Lauderdale by the Sea location and eager to learn more about our guest’s changing tastes through this test.”
The Heinz Remix machine is billed as the first customizable and internet-enabled digital sauce dispenser, offering more than 200 potential sauce combinations. Customers can select a base sauce, including Heinz Ketchup, Ranch, Mayo or BBQ sauce, then add one or more “enhancers,” including Jalapeño, Smoky Chipotle, Buffalo, and Mango, at a low, medium or high intensity level.
“Our Chef-crafted sauces are a key brand differentiator for BurgerFi so allowing guests to customize their eating experience with even more sauce options with the Heinz Remix machine is an exciting innovation,” said BurgerFi CMO Cindy Syracuse. “Our better burger brand just keeps getting better and better. So, if you like your meals spicier, sweeter, or smokier, then BurgerFi is your spot.”
Additional Heinz Remix machines will roll out to four other South Florida BurgerFi locations in the coming months, in Delray Beach on West Atlantic Avenue, in Pembroke Pines at City Center, in West Boca Raton at Uptown and in West Palm Beach at Rosemary Square.
Story via TMX